Leadership Talk by CEO of Celcom

LEADERSHIP TALK BY CEO OF CELCOM

Date : 24 March 2006
Time : 8.00 p.m.
Venue: Main Hall, MMU

All are invited!

Profile

Dato' Mohammed Shazalli Ramly (44 years of age - Malaysian)
Chief Executive Officer Non-Independent Executive Director

APPOINTMENT
Dato' Mohammed Shazalli bin Ramly ("Dato' Shazalli") was appointed Chief Executive Officer and Director of CELCOM (Malaysia) Berhad ("CELCOM") on 1 September 2005.

ACADEMIC ACHIEVEMENTS
Dato' Shazalli holds a Bachelor of Science (Marketing) from Indiana University, Bloomington, Indiana and a Master of Business Administration from St. Louis University, Missouri, USA.

CAREER CHART
Prior to joining CELCOM, Dato' Shazalli was the Chief Executive Officer of ntv7, Malaysian 7th terrestrial TV station, a position he held for 8 years since its launch in 1998. Under his leadership, ntv7 successfully secured 28% of television advertising market and recognised for its strong branding of television programmes, innovative media campaigns and new media products.

Before joining the broadcasting industry, Dato' Shazalli had earlier left his mark in the FMCG industry when he served the Lever Brothers (1987 - 1993), followed by Malaysian Tobacco Company (MTC) and British American Tobacco (BAT) (1993 - 1996) both in Malaysia and the United Kingdom.

Among key achievements during his time at Lever Brothers include spearheading the launch of the company's products into the highly competitive and challenging Indonesian market, re-launch of Lux soap and introduced Lux shower cream for Unilever Malaysia, and helping Lux to regain its leadership position in that segment.

Whilst at BAT, Dato' Shazalli played the key role in leading the exercise to re-vitalise the Benson & Hedges market share in Malaysia. This exercise led to a positive growth for the company, the first after 11 years. He then moved to the United Kingdom to take a global position in heading the 555 Brand for Asia and was instrumental in the success of 555 Subaru World Rally Team and Championship.

Later he took up the position of the Director of Marketing in Asia Broadcasting Network (ASTRO) for 2 years where he was involved in the earlier launch of ASTRO into the Malaysian market .

OTHER ROLE
Dato' Shazalli was also the Vice Chairman of the Multimedia Commission Content Forum and was a Director of Malaysian Television Broadcaster Association (MTBA).

Tanpa kita sedari, hari ini akan jadi semalam dan esok akan menjadi hari ini...